Duration: 11 hours over 2 days
Scope: Audited the current onboarding flow, analyzed the UX, and built two different redesign prototypes
The main issue: There are way too many steps between someone landing on the page and actually getting to experience what the app does. This friction is probably causing people to bounce before they even understand the value. Best practice with onboarding is 3 steps.
When I mapped out the user journey, it became clear that all these steps are delaying the “aha” moment. People can’t see what makes this product useful until they’ve already jumped through a bunch of hoops, which is a problem for activation and retention.
See Figma here
So I built two different prototypes, each one solving the friction problem but prioritizing different things:
Instead of making people read about what the app does and then sign up to try it, this version lets them actually play with it right on the marketing page. They can start experimenting immediately and see what the app does for themselves. Then, only after they’ve gotten that “oh, this is cool” moment, we ask for signup and their phone number. Basically flipping the usual funnel — show value first, ask for commitment after.
Prototype: https://recibook-sable.vercel.app/
| Benefits | People get to try before they buy (or sign up) No signup wall blocking them from the good stuff Shows off the full web app experience | | --- | --- | | Use Case | Best if the product really shines when people can explore all the features in the web app, and when seeing that depth is what gets them hooked |
Same idea as Option 1 — let people experience value before asking them to sign up — but this one prioritizes getting them into the WhatsApp chatbot instead of the web app. They still get to try things out on the marketing page, but the flow is designed to funnel them toward the messaging experience. The signup ask still comes after they’ve seen what the product can do.
Prototype: https://recibook-whatsapp.vercel.app/
| Benefits | Same value-first approach as Option 1 Meets people where they already hang out (WhatsApp) Focuses on the chatbot interaction over web app features | | --- | --- | | Use Case | Best if the magic happens in the messaging experience, and if your users are already living in WhatsApp anyway |